The Driftwood delivers

83%

of newspaper readers!

A readership study* commissioned in September 2011 found that 73% of Salt Spring adults read the Driftwood. But of those who read newspapers, 83% read the Driftwood, far more than any other newspaper in the market. The study, conducted by Return On Insight of Calgary, was based on a telephone survey of 301 residents.

Recent readership figures:

90%

of the market!

While the readership study* revealed that 73% of adults read the Driftwood, 90% of those who were surveyed said they had read or looked into the Driftwood in the previous week.

*The study was conducted by Return On Insight with a telephone survey of 301 Salt Spring adults. Those polled were a random and representative sample of all eligible Salt Spring Island households. Margin of error: +/-5.6 percentage points, 19 times out of 20 (95% confidence level).